Marketing Plan For Our New Product - 1225 Words

As all of us know, sometimes it is hard to multitask. Have you ever had trouble listening or remembering what your boss or teacher was talking about because you were trying to copy something down? This is something that many people have trouble with. However, the new product here at PenTech may have the solution. We are introducing our new product called the ProPen Plus. This paper is going to analyze the market and show how we are to implement our marketing plan. Our mission statement embodies exactly what we want to accomplish as a company with our new product. PenTech aims to simplify and satisfy students’ and business professionals’ writing and note-taking needs with our ultimate writing utensil, the ProPen Plus. We know how hard it can be for students and professionals to take notes and listen at the same time, so we wanted to serve that need. This all-in-one pen includes ink, lead, highlighters, recorders, and a USB charger. You can also plug this into a computer and it will transcribe it into a document. Our company has been in business for a little over a year, so we are still in the introductory stage of our company. Our sales are increasing slowly, which is a characteristic of the introductory stage. The headquarters for our company are located in two cities: Chicago, Illinois, and London, England. We decided to market globally throughout America and Europe. Our reasoning behind this was that we saw a need for our product in both of these countries, and we wantedShow MoreRelatedMarketing Plan: Phase 11621 Words   |  7 PagesMarketing Plan: Phase l This marketing plan will give an overview of the existing organization and describe a new product or service. An explanation of the importance of marketing for the selected organization’s success will be addressed. A SWOTT analysis on the new product or service will be written. 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(COOK, 2016) The target audience for our pet insurance will be the same inRead MoreDunkin Donuts Quarterly Marketing And Product Objectives Plan853 Words   |  4 PagesImplementation Plan Step 1: Objectives Dunkin Donuts will follow the Quarterly Marketing and Product Objectives Plan (P.G 11-12) and come up with the desired budget needed for our marketing. The company will also decide on which marketing outlets we will use and come up with the materials we will need for marketing. It will be marketed firstly in the Southern regions. Dunkin will generate talk about the product and when it will be available. Next will come branching out our marketing to the Midwest